[Webinar] Creating A Distinct Employer Brand With The Voice Of Your Employees - Spark Hire

Webinar Creating A Distinct Employer Brand With The Voice Of Your Employees - Spark HireThe most genuine expression of your companys brand is right outside your door. It can be the difference between a mediocre and stand-out candidate. And its often underutilized, because you see it every day.Your employees and their daily interactions are your companys brand. But are you leveraging them?We have partnered with NextWave Hire to help you create better branding with your employees.Why employees are great brand ambassadorsCultural fit can make or break a candidate during the hiring process. This is because your recruiting brand is based off your companys brand. And, these all reflect your companys culture. By extension, an employee must fit with your brand and culture to be a successful employee.How to collect employee storiesFormally asking your employees to share and advocate for your company may not be every employees cup of tea. So listen and pay attention Recognize when something ty pical of your organization and its culture occurs and take note of it.Which employee stories build your employer brandThese stories should not be all of your marketing strategy, but their incorporation can add a much-needed human element. This makes your organization more relevant to customers, but also potential employees.Measuring the effects of employee storiesLike any other effort, creating a positive ROI is important. Isolating the specific goals of your employee stories and tying them directly to an increase in engagement on social media will indicate if your efforts are proving fruitful.About the WebinarJoin us on Wednesday, November 15th at 12PM CST as Phil Strazzulla, founder and CEO of NextWave Hire, guides you through the specifics of leveraging one of your most powerful branding assets your employees. You will learn more about employee stories, implementation strategies and how to measure their effectiveness. hbspt.cta.load(3358296, 29e85350-7418-44b0-b254-7593f1a669ec, )